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From potential to performance by design TCS AI for Business Study

Published by Tata Consultancy Services

The TCS AI for Business Study – Consumer Packaged Goods Report explores how senior CPG executives are using AI to drive innovation, revenue growth, and customer engagement. Based on insights from 106 global leaders, the report highlights that Pacesetter firms prioritize AI for innovation over cost-cutting. AI is seen as a strategic tool for personalization, real-time market response, and product development, with most companies expecting human creativity to remain a key differentiator. Despite optimism, challenges like legacy infrastructure, data readiness, and governance persist. TCS recommends strategic planning, external partnerships, and robust metrics to unlock AI’s full potential.

 

 

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Related Categories Data Analytics, Machine Learning, Artificial Intelligence, Generative AI, Deep Learning, Machine Learning Models, AI in Business, AI-powered Analytics, AI in Healthcare, Metaverse, Sentiment Analysis, Text Mining, Speech Recognition

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