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Boosting traveler engagement: Enabling a successful program

Published by Amex GBT

American Express Global Business Travel highlights the critical role of engaging business travelers to enhance the effectiveness of travel programs. The document emphasizes the importance of understanding traveler behavior and demographics to tailor communication strategies effectively. It advocates for the integration of behavioral science techniques to ensure messages resonate with different types of travelers. By leveraging various communication channels and timing messages appropriately, the program aims to improve compliance, reduce costs, and elevate the overall travel experience. This approach not only streamlines travel management but also boosts traveler satisfaction and program success​.

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