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Webinar on demand: Building a conversational commerce strategy

Published by GSMA

Did you know 68% of consumers abandon purchases after frustrating search experiences, and 76% stop doing business after just one bad interaction?

In this on-demand webinar, Richard Cockle, Head of GSMA Foundry and Connected Industries, is joined by Sulabh Agarwal, Managing Director and Global Head of Payments at Accenture, and Ana Burica, Director of Business Growth and Strategy at Infobip, a global leader in omnichannel communications. Together, they dive deep into the transformative potential of conversational commerce, exploring what it is, the cutting-edge technologies behind it, measurable impact it has on networks and future business outcomes.

Watch now to learn:

  • How conversational commerce delivers a seamless, end-to-end customer journey that drives satisfaction, reduces operational costs, and boosts cross-selling and upselling opportunities.
  • Success stories that are leveraging conversational commerce, including super-apps, generative AI, driving Net Promotor Score (NPS) to create engaging two-way conversations that elevate the customer experiences and improved retention.
  • Key challenges to adoption such as fragmented data, privacy concerns, the need for sustained engagement and actionable strategies for overcoming them.

Don’t miss this opportunity to discover how conversational commerce is shaping the future of customer interaction and driving revenue growth.

Learn more about our GSMA Fintech and Commerce Forum here

Download Now

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Related Categories Generative AI, Deep Learning, Cognitive Computing, NLP, AI Ethics, Machine Learning Models, AI in Business, AI-powered Analytics, AI in Healthcare, Business Analytics, Corporate Strategy, Market Analysis