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Fraud Predictions 2024

Published by Accertify

In 2024, companies will face increasingly sophisticated social engineering attacks, fueled by advances in generative AI, such as voice cloning capabilities. Bot traffic is expected to rise beyond tech companies, becoming more prevalent across industries, especially in retail. The adoption of passkeys for authentication will also grow as businesses seek more secure methods. Additionally, merchants will increasingly automate risk decisions to reduce fraud costs. As first-party fraud becomes more common, companies will need to adopt more advanced tools and consortium data to better monitor customer behavior and mitigate risks effectively.

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Related Categories Cybersecurity, Artificial Intelligence, Risk Assessment, Customer Segmentation, Lead Scoring, Marketing Automation, Fraud Detection, Risk Management, Algorithmic Trading, Financial Forecasting, Credit Scoring, Robo-Advisors, Financial Analytics