Xero
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Mastering pricing and packaging for accounting and bookkeeping services.

Published by Xero

The document discusses strategies for pricing and packaging accounting and bookkeeping services, emphasizing a shift from traditional hourly billing to value-based pricing. It highlights the importance of defining one's value proposition and aligning services with client needs, suggesting a hierarchy of services similar to Maslow's hierarchy of needs. The text underscores the role of automation and AI, like Xero’s Just Ask Xero (JAX), in complementing human expertise. It also encourages accountants to be selective with clients, regularly review pricing, and confidently communicate their value to avoid underpricing and ensure a sustainable business model.

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