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Lake Michigan Credit Union Strengthens Member Engagement and Increases Marketing Visibility.

Published by Total Expert

Lake Michigan Credit Union (LMCU), a $12.8 billion financial institution, faced challenges in keeping its members informed about its wide range of products and services in 2023. To address this, LMCU implemented Total Expert’s engagement platform, which includes automated journeys, customer intelligence, and a digital content library. This platform enables personalized communication, helping LMCU retain and attract members by delivering relevant information and opportunities at the right time. The solution has significantly improved LMCU's member engagement, resulting in over $30 million in funded loan volume within the first four months of its implementation.

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