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Making fintech marketing bolder with Habito founder Daniel Hegarty.

Published by Finimize

The document features insights from Dan Hegarty, founder of Habito, on creating bold fintech marketing strategies. Hegarty emphasizes the importance of identifying a core human truth that resonates with audiences and encourages fintechs to take calculated risks in their marketing efforts. He highlights the need for sufficient investment in digital marketing to gauge effectiveness, maintaining focus to avoid diluting the product, and avoiding the pitfalls of high customer acquisition costs. Hegarty advocates for a singular focus within teams to drive success and stresses that fintechs must be bold to stand out in a crowded market.

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