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Improving the B2B Customer Experience for Retail Buyers

Published by TreviPay

A good payment experience can help to build trust and loyalty between B2B customers and retailers.

According to a 2022 report, over 50% of buyers stated that a slow or lengthy approval for payment terms would be their top reason for choosing another supplier.

The report reveals that 90% of business buyers feel that a poor checkout experience would have a negative impact on their likelihood to become a loyal customer.

To deliver on these rising expectations of your B2B retail buyers, you must improve your customer experience by prioritising the 5th P of Marketing - payments.

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